I have a BA & MA in English, plus a copywriting and proofreading diploma. I work as a content editor but also write about marketing, literature, culture, lifestyle, as well as B2B & B2C copy.
When you’re being paid to write there’s one thing you don’t want to happen: running out of words.
If you want to use content marketing to get your business website found online and convert that traffic into customers, you need to know how to measure content marketing success. But how exactly can you find out whether or not your web content strategy is actually having the reach you expected and providing an adequate return on investment (ROI)?
Whether you’re a freelance copywriter, you work from home or you balance paid work with freelancing, trying to keep your personal and professional lives separate without the traditional office boundaries can be a challenge. Here are some tips to help...
A look at the Harry Potter exhibition at the British Library and the private journey every writer goes on which never fully reveals itself through the written word
Hiring a freelance copywriter and putting together a foolproof brief can be hard, which is why I created this handy copywriting brief template...
A look at the John Rylands Library's exhibition on the Reformation and how language has shifted and become more uncertain since then, and whether it can be used as a tool of division or cohesion
At the start of 2016, we didn’t know that the UK would vote to leave the European Union and the US would vote Donald Trump over Hillary Clinton as their new president. But it’s happened, despite these two causes apparently being the rank outsiders. So what can your content marketing learn from their campaign techniques?